How do companies successfully reach customers, drive sales and communicate their value? In this module, you explore how effective sales strategies and targeted communication contribute to business success.

You learn how companies design and manage their sales activities, develop strategic approaches to customer acquisition and coordinate sales teams. The module also introduces key concepts of communication management, helping you understand how traditional and digital communication tools can be used to reach different target groups and support business objectives.

Content

• Design and organization of sales systems

• Strategic sales management

• Sales team management

• Fundamentals of communication management

• Planning and management of communication measures

• Traditional communication tools

• Digital communication tools

Examination

Written exam: 60 minutes

Schedule & Location

Format: Online via Zoom

Language: English

Lecture

• Dates: Thursdays, October 15, 2026 – February 4, 2027

• Time: 8:30–10:00 AM

• Lecturer: Prof. Dr. Jana-Kristin Prigge

No lectures on December 24 and 31, 2026.

Tutorial

• Start: November 16, 2026 (to be confirmed)

• Group 1: Mondays, 8:30–10:00 AM

• Group 2: Mondays, 12:15–1:45 PM

• Instructor: Alexander Mauer

Registration

Registratin for JMU Students

Students from THWS and THAB:

To register, please send an email to zentria@uni-wuerzburg.de as soon as possible.