What does it take to think and act like an entrepreneur? Whether you want to launch your own startup, drive innovation within an established company or take over an existing business – entrepreneurial thinking opens up different opportunities.

In this module, you explore the fundamentals of entrepreneurship and learn how to identify business opportunities, develop viable business models and make strategic decisions. Through practical concepts and methods, you gain an understanding of the challenges and opportunities involved in starting, managing and growing a business.

Content

• Entrepreneurship, intrapreneurship and business succession

• Opportunity identification and evaluation

• Design Thinking and Lean Startup

• Business models and business planning

• Entrepreneurial finance and marketing

• Intellectual property and innovation

• Business incubators and startup support

• Entrepreneurial exit and failure

Examination

Written exam: 60 minutes during the regular examination period.

Target Group

Master’s students from all disciplines. No prior knowledge required.

Schedule & Location

Dates: Fridays, 16 October – 27 November 2026
Time: 08:00–12:00
Location: Lecture Hall 318 (Neue Universität), University of Würzburg
Language: English
Credits: 5 ECTS (2 SWS)

Registration

Registratin for JMU Students

Students from THWS and THAB:

To register, please send an email to zentria@uni-wuerzburg.de as soon as possible.